The content writer

Not everything you need is a picture. The content writer drafts captions, ad copy, carousels, scripts and longer pieces, and puts them on the canvas as editable documents.

Available on Premium and above.

Starting a brief

Pick Content Generator from the tool rail. A content node lands on the canvas and a chat panel opens beside it.

Describe what you need. Be specific about the job, the audience and the length:

Write three Instagram captions for the launch of Ember, a small-batch pour-over coffee brand. Warm and unfussy, no emoji spam.

The agent asks questions when it needs to. If it doesn't know your voice it will ask about it — which is exactly what a brand kit is for. Attach one and it skips those questions and writes in your established tone.

How it charges

Chatting is free. You can brief, argue, refine and change direction as much as you like at no cost.

Finalising a document costs ⚡2. That's the step where the conversation becomes a document on your canvas.

Editing is free, always, once the document exists.

That shape is deliberate: thinking should be cheap, and only the output costs anything.

Working with the draft

The finished document lands on the canvas as a real text document. You can:

• Edit it in place, like any document.
• Ask for changes in the chat and have the agent revise it.
• Browse draft history and bring an earlier version back.

Because it's on the canvas, copy sits next to the artwork it belongs to. A social post and its caption live in the same frame rather than in a document somewhere else.

Attaching a brief

The paperclip attaches a document — a PDF or a text file — for the agent to read. Hand it your existing positioning, a product sheet, or a brief from a client, and it works from that rather than from your summary of it.

You can also attach reference images. The agent reads them for register and format, and transcribes any copy printed on them — useful when you're matching an existing campaign.

Content and the design agent

The content writer and the design chat are separate on purpose. One writes; the other designs and generates imagery. Both take document attachments, both live on the same canvas, and results from either can feed the other — write the caption, then ask the design agent for the image that goes with it.

Next: Choosing a model.