---
title: "Importing brand guidelines"
description: "Upload an existing brand guidelines PDF, Markdown or text file and Clip extracts it into a brand kit, which you review before anything is applied."
url: https://clip.sg/docs/importing-brand-guidelines
last_updated: 2026-09-15
---

# Importing brand guidelines

Most established brands already have a document that says all of this. Upload it and Clip fills the kit in for you.

## Starting an import

Open a brand kit and pick **Import document** at the top of the editor.

![The import dialog](https://clip.sg/docs/images/brand-kit-import.webp)

Upload your brand guidelines — a PDF, Markdown or plain text file, up to 25 MB. Usually that's the document a designer or agency produced, however long it is.

Clip reads it and extracts the seven text sections of a kit: basics, identity, colour, typography, voice, imagery, and agent instructions. Extraction normally takes ten to twenty seconds.

## Reviewing before anything is applied

This is the important part: **nothing is written into your kit until you approve it.**

When extraction finishes you get a review screen laid out section by section, showing what Clip found and what it proposes to set.

Where the document and your existing kit disagree, Clip flags it as a conflict and shows both values side by side. You choose which to keep, field by field. A kit you've already invested in doesn't get flattened by an import.

Where a document is ambiguous — two palettes with no indication which is primary, a typeface named but not specified — Clip asks rather than guessing.

Work through the sections, resolve what's flagged, and apply. Anything you skip is simply left as it was.

## What imports well

**Colours.** Hex values in a guidelines document are unambiguous and come across cleanly.

**Typography.** Named typefaces and their roles.

**Positioning, mission and voice.** These are usually written as prose in the document, which is exactly the form the kit wants.

## What needs your hand afterwards

**Logos and reference images.** These stay manual by design — the importer reads text, and a logo embedded in a PDF is at document resolution rather than the real asset. Upload the actual files.

**Fonts.** A document names the typeface; it doesn't contain the licensed font file. Upload that separately if you want it in the kit.

**Agent instructions.** Standing rules for the AI usually aren't in a human-facing brand book, because they're a new idea. Write those yourself, or ask the [copilot](https://clip.sg/docs/brand-kit-copilot).

## Import, then refine

The natural sequence is import first, copilot second: get the factual material out of the document in one pass, then use the copilot to fill the gaps and sharpen what's thin.

---

**Next:** [Stock photos & uploads](https://clip.sg/docs/stock-and-uploads).