---
title: "Brand kits"
description: "Keep AI output on-brand in Clip with a brand kit of logos, colours, fonts, tone of voice and references. Creating one, its sections and attaching it."
url: https://clip.sg/docs/brand-kits
last_updated: 2026-09-15
---

# Brand kits

A brand kit holds everything that makes your brand yours — logos, colours, typefaces, tone of voice, visual references and standing instructions for the AI. Attach one to a project and everything Clip makes for it arrives on-brand.

Brand kits are on Starter and above; the number you can keep goes up with your plan.

![The brand kits page](https://clip.sg/docs/images/brand-kits.webp)

## Creating one

Open **Brand Kits** from the sidebar and pick **New Brand Kit**. You'll be taken into the editor, which is organised into sections down the left.

![The brand kit editor](https://clip.sg/docs/images/brand-kit-editor.webp)

You don't have to fill it all in. A name, a palette and a couple of lines about voice already change what the AI produces. Everything else deepens it.

## The sections

![The sections of a brand kit](https://clip.sg/docs/images/brand-kit-sections.webp)

**Basics** — name, industry, positioning statement, mission and vision. The grounding for every downstream decision.

**Identity** — personality and archetype. How the brand behaves, not how it looks.

**Logos** — eight slots for variants: primary, stacked, mark-only, reversed, and so on. Upload each one you have.

**Colors** — your palette, with automatic light-to-dark shade ranges generated from each colour and readability checking so you know which combinations are legible. You can also record colours the brand must never use.

**Typography** — assign typefaces to five roles such as headline and body, and set a size scale. You can upload your own licensed fonts as well as choosing from the library.

**Voice** — a tone dial and vocabulary. What the brand sounds like, what words it uses, and what it avoids.

**Imagery** — the photographic and illustrative style, and iconography.

**References** — a board of images that define the look. Often the fastest way to communicate a style that's hard to describe.

**Agent** — standing instructions the AI follows for this brand. A system prompt in plain words: things it must always do, things it must never do.

**Projects** — every project currently using this kit.

Your work saves as you go; the indicator at the top shows the state.

## Uploading fonts

You can upload your own brand typefaces. Clip asks you to confirm you have the right to use them, which is a hard requirement rather than a checkbox — uploads without it are rejected.

Uploaded fonts act as style guidance and a visual specimen for the AI: the model approximates the face rather than typesetting exact glyphs, and the effect is strongest on headlines and display type. For exact typesetting, use real [canvas text](https://clip.sg/docs/text-and-typography) in your brand font.

Custom fonts are on higher plans.

## Attaching a kit to a project

On the canvas, the top bar shows **No brand kit** until you attach one. Click it and pick. From then on, the design agent and the content writer both work within the kit — its palette, its typefaces, its voice, and its standing instructions.

One kit at a time per project, which is what you want: a project is for one brand.

## Two faster routes

Filling a kit in by hand is thorough but slow. Two alternatives:

- **[Brand kit copilot](https://clip.sg/docs/brand-kit-copilot)** — an assistant that builds the kit with you.
- **[Importing brand guidelines](https://clip.sg/docs/importing-brand-guidelines)** — upload your existing brand PDF and let Clip fill the kit in.

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**Next:** [Brand kit copilot](https://clip.sg/docs/brand-kit-copilot).